I don't usually do logos or mnemonics as they are sometimes called so, I may be way off here. In the world of commercial adverts a logo or mnemonic is normally 3 to 5 seconds long. What you've done here is much longer than that and although it doesn't repeat as a loop the sounds are very similar and it sort of comes across that way.
It strikes me as a cinematic cue written for a specific scene. It's really nice and sounds great but it's very scene specific.
An idea may be to go to videohive, search for logos, download a preview, mute the music track the videohiver is using (if there is one) and score something original to it....just an idea
That being said, it's really impossible to know why the reviewers reject things because there's no feedback from them. I recently expanded and re-mixed a demo I did for Coke that was one of the finalist to be in used for an advert that aired during the London Olympics.....got a hard reject and it really makes no sense to me.
All I can say is keep swingin' for the fence..... I went and gave a listen to what you're doing. Nice stuff Archimusic!
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