I was going to stay out of this because it is sooooo tiring trying to change people's minds about this stuff. It's really not AJ's fault. It's composers! For some crazy reason, there are just too many of them that think $200 is a fair deal to write a custom track for 10 to 30 hours and then lose the copyright to the client buying it. Remember the thread where from one month ago a customer came on and said I need to do an artist direct deal because AJ can not supply the license for what I a need to do for my app? Well I inquired as many of us did. The customer came out and said I am willing to pay the full broadcast price of $308 for what I want to do. Offer the song within his app so people can make videos easily and use tracks in his app. Shoot a family video for example, then add a track. He said "I am willing to pay the broadcast license" Well guess what, the tracks he selected were licensed for $150 and $200. Is that AJ's fault?
Even VO folks are not willing to under sell themselves in this market. They want $150 for 1 hour of work based on what I have seen. When they say "I will record a 2 minute VO for you and allow 1 or 2 revisions for $150" They are basically saying I want $150 for 1 hour of my time! And guess what? They get it!
So I have to ask all of you guys advertising for $200 a score...why bother? Do you really want to work for $7 to $10 per hour and lose control of your copyright? Do you really think that customers will respect your skills when you advertise at that price?
What AJ can do is recognize these points that we all are making, that this is a serious problem. I suggest making the minimum price $1000 for a 2 minute original score and the max $3000. You may actually see some people buy. Maybe I spoke too soon about the VO folks. But that needs work and clarification too. I see one person advertising at $40. $40 for what? 30 seconds of VO, 60? 2 Minutes? 30 minutes? then I see Briefing Details Send me the script and I'll send you a quote. It comes across as "bait with a low price, then switch after the script is revealed and you realize ...Oh man...this gig is going to take all day!" I am curious about where VO is going here because I buy VO services in multiple languages all the time.
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